New BDIA marketing campaign launched
A new marketing campaign promoting The British Dental Trade Association’s (BDTA) re-brand to the British Dental Industry Association (BDIA) to the dental team has launched.
The name change of the UK’s principal industry body, which represents over 80% of the dental industry, has driven a complete brand refresh. The new advertising creative explains the rationale behind the name change as the Association drops ‘Trade’ and ‘gains ‘Industry’, to convey the increasing diversity of its membership, in addition to highlighting the benefits of choosing to do business with quality-conscious BDIA member companies.
Tony Reed, BDIA Executive Director, explained “BDIA encompasses the wider world of dentistry beyond the direct ‘trade’ including banks, insurance companies, publishing companies as well as suppliers of services and technologies to the dental industry amongst its membership. The new advertising campaign is refreshingly simple in its approach and hopefully it will ensure the Association’s new name is instantly recognisable throughout dental sector.”
Since 1923, the Association has played a crucial role within the industry as a not-for-profit organisation, using its funds solely for the purpose of developing dentistry for the benefit of its members, the profession and the public.
Today, BDIA plays a pivotal role in driving quality standards within the dental industry: equipping its members with exclusive information and statistics to provide greater insight and knowledge; creating opportunities for networking and collaboration to address market challenges; shaping the future of the wider dental industry through its proactive engagement with relevant bodies; organising exhibitions that deliver a key focal point for the industry and the profession to conduct business for mutual benefit; as well as providing highly regarded training for the industry ensuring a thorough understanding of the essentials of dentistry.
To find out if your suppliers are members of BDIA or if you are interested in becoming a BDIA member, please visit www.bdia.org.uk or call 01494 782873.
16-19 October 2013 at NEC, Birmingham
Why not attend the National Dental Nursing Conference at the same time? click here for more details
Register now for your ticket at www.dentalshowcase.com. Admission to BDTA Dental Showcase is free to attend, but a £10 on the day entry fee will be charged to visitors who do not register in advance. When you register before 31st August 2013 you will automatically be entered into a prize draw for a chance to win four tickets to the biggest theme park in the UK, Alton Towers or the most popular theatre show, The Lion King – it’s your choice. And don’t worry if you’ve already registered, you will be automatically included in the prize draw – so there’s no need to register again.
Download the BDTA Dental Showcase mobile app now!
With just three weeks until BDTA Dental Showcase takes place at the NEC Birmingham, 17-19 October, the BDTA is delighted to launch a brand new interactive mobile app specially designed to help you plan your day!
The BDTA Dental Showcase is the UK’s flagship dental exhibition in the dental calendar and with over 360 exhibitor stands and more than 100 mini and on stand lectures, this free app can help you make the very most of your visit. Enhancing your experience before, during and after this year’s show our exciting, new app puts a whole bunch of exciting features and information at your fingertips:
- Create a personalised itinerary by adding sessions from the mini and on-stand exhibitor lecture programme to your favourites
- Don’t miss any of the lectures that will help benefit you, your patients and your business. Search from the 360 exhibitors and key industry speakers you want to see and ‘favourite’ them
- Find your way around with the event map to ensure you see all the latest equipment, products, technologies and solutions
- Keep up-to-date with social media
- The app is available to download for iPhone & Android, there is a mobile web version available to Blackberry users
So don’t miss out on planning your day in advance and accessing all the information you’ll need in one place, download the BDTA Dental Showcase mobile app today, it’s easy and free! Plus – look out for the latest updates, as the app will be continually updated with lecture and exhibitor information.
For iPhone and Android phones:
Visit your iTunes App Store or Google Play on your smartphone and search for “BDTA Dental Showcase”, then simply download.
For all other internet-enabled mobile phones:
Visit http://customers2.eventgenie.com/bdtadentalshowcase via your phone.
This year you can also start planning your visit from the comfort of your computer via the brand new visitor portal at www.dentalshowcase.com/visit/my-showcase using pre-assigned login details that you will receive once registered. Then once you’ve downloaded the app you’ll be able to take all of your favourites* with you!
Advance registration closes on 16 October 2013!
You can register online now at www.dentalshowcase.com, call 01494 729959, email: email@example.com or text your name, postal address, occupation and GDC number to 07786 206276. On-the-day registration: £10 per person.
* Login details are required if users wish to plan their visit using “My Event” in the visitor portal in order to sync this information to the mobile app. Your login details will be emailed to you nearer the event, once you have registered.
21st August 2013
BDTA Dental Showcase announce exciting line-up for this year’s mini lecture programme
Not to be missed! BDTA Dental Showcase has announced the details of its mini lecture programme.
After last year’s success the mini lecture programme returns for another year. 2013’s programme includes a whole host of new and informative lectures, free for every member of the dental team. The lectures will be sponsored by exhibitors, with expert speakers presenting on their specialist areas.
The mini lectures are based on a wide variety of topics, including: “Laser Periodontics: Push the boundaries and start achieving outstanding results” hosted by Rana Al-Falaki on behalf of Henry Schein Dental, “Myofunctional Therapy” hosted by Niels Hulsink on behalf of Myofunctional Research Co. Europe, “Restorative Dentistry: Strategies for Predictability” hosted by Professor Andrew Eder of UCL Eastman Dental Institute and “Banking on dental” hosted by Lloyds TSB. Various companies will also be giving talks on their products and how to use them most effectively. To see the latest programme visit www.dentalshowcase.com.
This year’s exhibition will be held from 17-19th October at Birmingham’s NEC. BDTA Dental Showcase offers unrivalled access to the largest range of dental equipment, materials and services available anywhere under one roof so it is not surprising that it is rated as the most important dental event of the year by visitors and regularly attracts over 10,000 members of the profession.
The BDTA, organiser of BDTA Dental Showcase understands that CPD is an important part of dental professionals’ career progression. With this in mind all lectures featured will offer the opportunity to earn verifiable CPD for all members of the practice team.