National Smile Month set to put a smile on your face

Leading charity, the Oral Health Foundation, is delighted to announce the return of National Smile Month for 2018, with the campaign promising to bring with it a summer time of smiles.

This year, the UK’s largest and longest running oral health campaign takes place between 14 May and 14 June, aiming to increase awareness of important oral health issues and make a significant difference to the well-being of millions of people.

Supported by thousands of individuals and organisations, National Smile Month promotes three key messages at the heart of good oral health:

  • Brush your teeth last thing at night and on at least one other occasion with a fluoride toothpaste.
  • Cut down on how much and often you have sugary foods and drinks.
  • Visit your dentist regularly, as often as they recommend.

The charity is calling on dental, healthcare, education professionals and support from the voluntary sector to help spread smiles and key oral health messages even further than ever before.

Chief Executive of the Oral Health Foundation, Dr Nigel Carter OBE, spoke about why you should get involved in National Smile Month.

Dr Carter says: “This is your opportunity to help spread some smiles and improve oral health.

“Our goal is to improve the oral health of every person in the UK and enable them to smile with confidence. This is, a huge task that we need your help to achieve.

“Maintaining a healthy smile can be so simple, but for so many this is sadly not the case. Despite the many improvements in oral health over the last 40 years, inequalities continue to be a burden for countless groups.

“With recent statistics showing that there are 170 operations every day for children to have rotten teeth removed the continued need for urgent oral health action is obvious.

“It’s not just children either, the elderly, those on lower incomes or in areas of low social equality, people with educational barriers or learning difficulties, those with reduced mobility, physical or mental disabilities, are all more likely to suffer from chronic purr oral health.

“Last year, the campaign reached unprecedented levels, with in more than 4,000 organisations pledging their support in promoting better oral health. This year we want it to be even bigger and better.

“We want to reach as many healthcare settings, schools, community groups, local workplaces and individuals as possible and with your help we can have a real impact on the nation’s oral health.

“Much of the credit for the improvement we have seen in oral health over recent years is down to hard working supporters and volunteers who reach out to their local communities.

“With your support the campaign reaches more than 50 million people each year and we are delighted to see how many of you actively get involved in National Smile Month.”

National Smile Month 2018 sees the return of the now iconic Smiley, something which Dr Carter believes symbolises exactly the purpose of the campaign.

“Elements such as the Smiley enable us to have a real impact,” adds Dr Carter.

“Alongside education, National Smile Month is about having fun and reaching out to people to drive their interest in oral health.”

National Smile Month is being supported by some of the nation’s best-known brands and retailers. Oral-B are platinum sponsors of the campaign, with further support from Wrigley, Philips, Regenerate Enamel Science, POLO® Sugar Free and Curaprox.

Jane Kidson, Oral B Professional Oral Health UK Country Leader, said: “Oral-B, platinum sponsors of National Smile Month, are encouraging practices to support the campaign reminding patients how to improve oral health. Reinforcing daily brushing and eating habits as well as visiting their oral care professional is key to improving the nation’s oral health. This year we will particularly be focusing on children’s education, thereby helping to instill good oral care habits at an early age.”

If you have not done so yet, simply visit to pledge your support and take part in National Smile Month 2018.


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